Crawl
See the complete estate.
Collect indexable URLs, templates, status signals, and current page relationships.
Focused strategy task Services
Content audit services for technical B2B websites
Find what still works, what needs repair, and what should stop taking budget. Leave with a clear URL-level action, priority, and owner.
URL audit board
Move every URL from signal to decision.
- Crawl: See the complete estate.Collect indexable URLs, templates, status signals, and current page relationships.
- Signals: Add performance and business context.Combine search, analytics, links, conversions, freshness, and owner knowledge.
- Decision: Give each URL one action.Choose keep, update, combine, create, or remove using shared criteria.
- Priority: Put valuable work first.Order decisions by buyer value, risk, effort, evidence, and dependency.
- Action plan: Leave with an executable backlog.Name the owner, acceptance test, destination, and next review date.
Start with the content you already own
A new plan should account for the pages, evidence, authority, links, and search demand already present. The audit creates that baseline.
Review every in-scope URL against one clear job
- Buyer and intent fit
- Accuracy and evidence
- Search and audience performance
- Duplication and overlap
- Internal links
- Conversion path
- Update risk
- Owner and status
Use four practical URL decisions
Keep
The page is accurate, useful, distinct, and doing its job.
Update
The page serves a useful intent but needs better evidence, structure, or freshness.
Combine
Several URLs compete for the same job and should become one stronger destination.
Remove
The page has no useful role. Choose deletion, redirect, or noindex with care.
Find decay, overlap, gaps, and unsupported claims
The audit flags lost performance, duplicated intent, missing buyer questions, thin evidence, stale details, broken links, and weak calls to action.
Turn the inventory into a prioritized action plan
Priority combines buyer value, commercial importance, evidence strength, effort, technical dependency, and risk. Each action receives an owner and next step.
What the client receives
- Scored inventory
- URL-level decision
- Reason for each action
- Priority and effort
- Redirect and canonical notes
- Internal-link actions
- Evidence gaps
- Executive summary
Scope, timing, and price
A content audit can sit inside the $5,000 quarterly content sprint or use a separately priced custom-project scope.
The proposal confirms the domains, languages, markets, URL set, analytics access, review requirements, schedule, and fee.
Use the audit before the wider roadmap
The audit can stand alone or feed the wider content strategy, B2B SEO plan, migration, redesign, or quarterly production plan.
Send the domain and current inventory
Sun Talon will review the estate size, current analytics access, and decision needed before recommending a scope.
Content Audit questions
Short answers to common buyer questions.
How many pages can the audit cover?
The in-scope URL set is confirmed after Sun Talon reviews the estate, platform, markets, languages, analytics access, and decision the audit must support.
Will pages be deleted automatically?
No. Every removal needs a clear choice among deletion, redirect, or noindex, plus an internal-link review.
Can the audit use analytics data?
Yes. Read-only Google Analytics 4 and Google Search Console access improves the performance review.
Content assessment Direct recommendation
Send the domain and current inventory.
Share the URL count, analytics access, and decision ahead. Sun Talon will assess the audit scope.