Improve reach
Find missing answers, weak pages and search-intent gaps.
Focused strategy task Services
Content audit services for technical B2B websites
Know which pages need work. Get a prioritised action list to improve reach, reuse strong material and remove wasted effort.
Updated
Find the work worth doing next.
Reuse what already works
Spot useful expertise that can support updates, new formats and better internal links.
Protect credibility
Flag outdated evidence, unsupported claims and content that no longer represents your offer.
Give every page a clear decision.
Keep
The page is accurate, useful, distinct, and doing its job.
Update
The page serves a useful intent but needs better evidence, structure, or freshness.
Combine
Several URLs compete for the same job and should become one stronger destination.
Remove
The page has no useful role. Choose deletion, redirect, or noindex with care.
Receive an actionable page inventory.
- A finding and evidence for each in-scope URL
- Keep, update, combine or remove recommendation
- Priority, named owner and next step
- Implementation dependencies and a check after release
Low traffic alone is not a reason to delete a page. Technical changes and redirects need an agreed implementation scope.
Start with a defined set of pages.
Share the domain, content inventory and available search data. We agree the URLs, access, review depth, delivery date and custom price before starting.
The proposal confirms the domains, languages, markets, URL set, analytics access, review requirements, schedule, and fee.
Content assessment Direct recommendation
Send the domain and current inventory.
Share the URL count, analytics access, and decision ahead. Sun Talon will assess the audit scope.
URL audit board
Move every URL from signal to decision.
Crawl
See the complete estate.
Collect indexable URLs, templates, status signals, and current page relationships.
- Crawl: See the complete estate.Collect indexable URLs, templates, status signals, and current page relationships.
- Signals: Add performance and business context.Combine search, analytics, links, conversions, freshness, and owner knowledge.
- Decision: Give each URL one action.Choose keep, update, combine, create, or remove using shared criteria.
- Priority: Put valuable work first.Order decisions by buyer value, risk, effort, evidence, and dependency.
- Action plan: Leave with an executable backlog.Name the owner, acceptance test, destination, and next review date.
Review every in-scope URL against one clear job
- Buyer and intent fit
- Accuracy and evidence
- Search and audience performance
- Duplication and overlap
- Internal links
- Conversion path
- Update risk
- Owner and status
Choose the audit that matches the decision
Start with the decision your team needs to make. Related audits can share evidence while answering different questions.
A content audit can flag technical issues that affect a page. Fixing site code, migrating URLs or changing index controls requires an agreed implementation scope. The report makes those dependencies visible so the right person can act.
| Review | Main question | Useful output |
|---|---|---|
| Content audit | Does each existing page still serve a useful buyer task? | A URL-level decision, reason, priority and owner. |
| Technical SEO audit | Can search engines reach and understand the important pages? | A technical backlog covering access, indexing, canonicals and related issues. |
| Content gap analysis | Which relevant buyer questions lack a useful answer? | A prioritized set of missing topics, page roles and proof needs. |
See what an actionable audit record contains
Each recommendation should explain the observation, the proposed change and how to check it. The example below is illustrative; it contains no client data.
| Record field | Illustrative entry |
|---|---|
| Page role | A service page should help buyers assess whether an offer fits their needs. |
| Observation | The copy describes the service but omits delivery scope and links to supporting proof. |
| Recommended action | Keep the URL and add approved scope details, evidence and a clear next step. |
| Owner and dependency | The content lead drafts the update; the service owner confirms the claims. |
| Verification | Check the live copy and links, then review query relevance and enquiry feedback against a dated baseline. |
Low traffic alone is not a removal rule. A narrow technical page may serve a small group of valuable buyers. Review its role, accuracy, links and available performance evidence before deciding.
Content Audit questions
Short answers to common buyer questions.
How many pages can the audit cover?
The proposal defines the URL set after Sun Talon reviews the website and the decision you need to make. A focused service-page review has a different scope from a full content estate. Markets, languages, page types and available data affect the work. The agreed inventory makes clear which pages the audit includes and which remain outside it.
Will pages be deleted automatically?
No. The audit recommends actions for review; it does not automatically delete pages. Each removal needs a reason and a choice among deletion, redirect or noindex. Review internal links, useful references and the page’s role before acting. A page with little traffic may still answer an important buyer question, so traffic alone cannot decide its future.
Can the audit use analytics data?
Yes. Read-only Google Analytics 4 and Google Search Console access improves the performance review. Search data helps show how pages appear and earn clicks; analytics helps explain on-site actions. Sales feedback adds context about enquiry quality. These measures answer different questions, and small samples need care. The report records the source, date range and limits of the available evidence.
Can you audit content without analytics access?
Yes. Sun Talon can review the public pages for buyer fit, accuracy, structure, overlap and useful next steps. Without analytics, we cannot establish which pages lose traffic or generate valuable enquiries. Those gaps remain explicit in the report. The audit can still produce useful editorial actions, with performance checks assigned for when the data becomes available.
Does the audit include rewriting and technical fixes?
The audit provides findings and a prioritized action plan. Your proposal names any rewriting, CMS updates and technical fixes within scope. This keeps the research scope clear and gives each recommendation an implementation owner. Sun Talon can scope the next work after the audit, using the evidence to choose the pages and changes that deserve attention first.
How do you decide whether pages overlap?
We compare the buyer question, page purpose, content and available query data. Similar wording does not prove that two pages serve the same need. When they do, the audit assesses which URL should carry the main answer and what supporting material to retain. Any merge also needs a redirect and internal-link plan before the old page changes.