strategy
How to build a B2B content marketing strategy
Use one decision model to connect commercial goals, buyer tasks, evidence, and the publishing roadmap.
- Best use
- Choosing where content deserves investment
- Reading time
- 4 min
Practical guides Sun Talon
Practical resources for technical B2B content marketing
Choose the task in front of you. Each guide provides a usable framework and a direct route to the service that can apply it.
Task library Five complete guides
Start with the decision you need to make.
Strategy, proof, planning, reuse, and AI discovery each receive one focused guide—without an empty grid cell or repeated category copy.
examples
B2B content marketing examples from technical markets
Compare credible technical content examples by the job they perform in a real buyer journey.
- Best use
- Evaluating formats and proof
- Reading time
- 4 min
planning
How to build a B2B content marketing plan
Turn strategy into a sequenced plan with owners, evidence, review gates, distribution, and measures.
- Best use
- Building an executable operating plan
- Reading time
- 4 min
repurposing
A content repurposing workflow for technical B2B teams
Move approved evidence into new channels without weakening its claims, context, or review controls.
- Best use
- Extending a strong source asset
- Reading time
- 4 min
ai search
AEO vs GEO: What is the difference?
Separate answer-engine and generative-engine tasks while preserving the search foundation both require.
- Best use
- Planning AI-search visibility work
- Reading time
- 4 min
Content assessment Apply the framework
Bring the framework into a real plan.
Share the buyer, content estate, and current goal. Sun Talon will identify the most useful next step.